Automations & campaigns

Occasion campaigns

Holidays and occasions

Upcoming occasions in order: Ramadan, Eid, National Day… each becomes a scheduled campaign in one click, with ready text and a calculated date.

Open the page in the dashboard

How occasions work

The page lists upcoming occasions, soonest first. Each has its calculated date, how many days are left, and the suggested send day before it. Dates are recalculated every time, so Ramadan and both Eids move each year without you doing anything.

Hijri occasions are calculated, while the official date follows the moon sighting, so they carry “Estimated date — confirm it”. The day can move by one.

“Prepare campaign” sends nothing. It creates a draft with ready copy and a calculated date and opens it in the launch wizard, where you pick the template and audience; then it goes through approval like any campaign. If the prep window has gone by, the card says to prepare it manually on a date you choose.

Occasions follow your store's market: a store in Turkish lira sees Turkey's, every other store sees Saudi Arabia's.

The ready occasions

The send offset is the suggested day to send before each one.

Ramadan

What it is: The biggest shopping season of the year. Sent 7 days before.
When to use it: Saudi Arabia and Turkey. Estimated by moon sighting.
How to start: Prepare it early — the template needs approval.

Eid al-Fitr

What it is: Gifts and clothes are bought in the last ten days, not on Eid. Sent 6 days before.
When to use it: Saudi Arabia. Estimated.
How to start: Make it about gifts and delivery before Eid.

Eid al-Adha

What it is: A second gift and clothing season with a long holiday. Sent 6 days before.
When to use it: Saudi Arabia. Estimated.
How to start: Say the last order date before the holiday.

Saudi National Day

What it is: September 23, the biggest local sales season. Sent 3 days before.
When to use it: Saudi Arabia.
How to start: A clear offer with a set percentage.

Founding Day

What it is: February 22, now with its own shopping season. Sent 3 days before.
When to use it: Saudi Arabia.
How to start: A celebration message with a light offer.

White Friday

What it is: The Friday after the fourth Thursday of November — the highest conversion of the year. Sent 2 days before.
When to use it: Saudi Arabia and Turkey.
How to start: A time-limited offer to past buyers.

New Year

What it is: January 1, gifts and fresh starts. Sent 5 days before.
When to use it: Saudi Arabia and Turkey.
How to start: A gift message before the year ends.

Back to school

What it is: A long season that starts weeks before classes. Sent 7 days before.
When to use it: Saudi Arabia and Turkey. Estimated — confirm for your region.
How to start: A supplies list with clear prices.

Republic Day and April 23

What it is: October 29 and April 23. Sent 3 days before.
When to use it: Turkey.
How to start: April 23 is strong for kids' products.

Read the “Occasion campaigns” page

From an occasion to a campaign

1
Pick the occasion
A card within 14 days has a coloured edge. Check the date if it says “Estimated date”.
2
Press “Prepare campaign”
A draft is created and opens in the launch wizard, with the ready copy in its description. Pick an approved template close to that copy, then the audience.
3
Confirm and send for approval
“Save as draft and check”, then confirm. It is “Pending approval” until someone with permission approves it, then it sends on its date.
4
Or make it repeat every year
Turn on “Prepare it automatically every year” and pick the “Approved template”. Fourteen days before the send day Capi drafts it and notifies you, and you approve it. Without an approved template you get an early warning to prepare one.
5
Add your own
“Add your own occasion”: the name, month and day (a Gregorian date that repeats yearly), the icon, “Send before (days)”, and the message. You can use {{customer.name}}.

Season tips

Prepare the template for each big occasion at least two weeks ahead; Meta's approval can take days.
For Ramadan, send before it starts, then a second message in the last ten days about Eid gifts — not a message every day.
Use “Prepare it automatically every year” for the occasions you join every year, so you never miss the date.
Rewrite the ready copy: customers get the same greeting from dozens of stores, so make yours about your product.

Common mistakes and how to fix them

ProblemThe card says the prep window has passed.
FixThe suggested send day is gone. Create a campaign from “Launch a campaign” on a date you choose.
ProblemIt says you don't have permission to send campaigns.
FixAsk the account owner for campaign permission under “Team & permissions”.
ProblemIt says there's no approved template yet.
FixCreate a template under “Templates” and submit it to Meta, then come back and pick it.

Screenshot from a demo store

Parts of the page

1
From occasion to campaign
Pick the occasion, review and edit the text and audience, then schedule it. Nothing is sent before you review it.
ExampleAn “Eid Mubarak” campaign with 10% off, scheduled two days before Eid.
2
Your own occasion
Add an occasion for your store, such as its opening anniversary, and it repeats on the same date every year.

Playbooks that use this page

Get ready for sales seasons

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