We process Customer Data only on your Documented Instructions: the Terms, this Addendum, and the settings you configure yourself in the dashboard — the channels you connect, the agent's autonomy level, caps and tools (/dashboard/ai-agent), the conversation retention window (/dashboard/settings/data-rights), and your campaign and automation rules. Every change you make to those settings counts as a new documented instruction. Turning on ad data sharing (/dashboard/ads) is such an instruction: it directs us to send Meta a purchase event for orders that came from a Click-to-WhatsApp ad, limited to the click id Meta issued, the event name, the order's value, currency and id, and the time — and it is off until you turn it on. The Snap switch on the same page is the same kind of instruction, with Snap's click id and the landing page URL in place of Meta's click id — and so are the TikTok and Google Ads switches, each with that platform's click id; the Google grant you give through your own Google sign-in is part of that instruction. The same switches also cover (since 08.10.2026) the purchase event when the order itself carries the platform's click id, shopping events (product viewed, added to cart, checkout started) for a visitor who came from that platform's ad, and the «lead» and «order cancelled» events for WhatsApp conversations from a Meta ad. Turning on «enhanced matching» (/dashboard/ads/tracking) is a separate instruction, recorded in your name: it directs us to add the buyer's email, phone, name, city, country, postcode and our customer id, hashed with SHA-256, together with the order's IP address unhashed, to the purchase events sent to the platforms you share data with — only to credit the sale to its ad. It is off until you turn it on, and turning it off stops it at once. By turning it on you confirm you have a lawful basis for this sharing and have told your customers about it in your store's privacy policy. Turning on audiences for a platform (/dashboard/ads/audiences) is a separate instruction: it directs us to upload the phone numbers and emails of your consenting, non-blocked customers, hashed with SHA-256, as a customer list in your own ad account, and to remove them there when consent is withdrawn, a customer is blocked, or the switch is turned off. Launching, pausing, changing the budget of or stopping a campaign from Capi is an instruction for that campaign only. Asking Capi to suggest TikTok search keywords is an instruction to have an AI model read your customers' messages — customer side only, phone numbers and emails masked — for that suggestion only.
We do not process Customer Data for any purpose of our own: we do not sell it, we do not use it for advertising, and we do not train AI models on it. One merchant's data never influences another merchant's agent.
If we believe an instruction of yours infringes Applicable Law, we will tell you immediately and may suspend carrying it out until it is clarified. If a law requires us to process the data differently from your instructions, we will inform you beforehand unless that law itself prohibits doing so.