On the public website only (home, pricing, blog, these pages) we use the Snap Pixel from Snap Inc. (USA) to measure Capi Agent's own ads on Snapchat, and to build audiences of website visitors so we can show them Capi Agent's own ads on Snapchat (retargeting).
We also use the TikTok Pixel from TikTok (TikTok Pte. Ltd., Singapore, and its group companies) to measure Capi Agent's own ads on TikTok, and to show Capi Agent's own ads on TikTok to visitors of the website (retargeting).
We also use the Meta Pixel from Meta (Meta Platforms Ireland Limited for visitors in the EU/EEA, and Meta Platforms, Inc., USA, elsewhere) to measure Capi Agent's own ads on Facebook and Instagram, and to show Capi Agent's own ads on Facebook and Instagram to visitors of the website (retargeting).
All three load only after you turn on "Advertising cookies". This is a separate, third category in the cookie banner and in the preferences popup, next to "Strictly necessary" and "Performance & analytics". Until you turn it on, none of the Snap, TikTok or Meta scripts is even downloaded. Your choice is stored in the cookie_consent_ads cookie.
What Snap receives: the page address (URL) and the referring page, your IP address, browser and device information (user agent), and the pixel's cookie identifier. The only event we send today is a page view. No name, email, or phone number is sent.
What TikTok receives: the page address (URL) and the referring page, your IP address, browser and device information, the pixel's cookie identifier, page views, and clicks on buttons on the page. No name, email, or phone number is sent (automatic advanced matching is off).
What Meta receives: the page address (URL) and the referring page, your IP address, browser and device information, the pixel's cookie identifier, and page views. Automatic button-click events and reading of page content are switched off. No name, email, or phone number is sent.
| Tool | Cookies | Purpose | Lifetime |
|---|
| Snap Pixel | _scid, _sctr, _schn (first party) | Identify the browser to the pixel so visits can be counted against our Snapchat ads and added to our retargeting audiences. | _scid and _sctr up to 13 months, _schn for the session |
| Snap Pixel | sc_at (third party, set by Snap on snapchat.com) | Snap's own cookie, used for measuring our Snapchat ads and for our retargeting audiences. | Up to 13 months |
| TikTok Pixel | _ttp, _tt_enable_cookie (first party) | Identify the browser to the pixel so visits can be counted against our TikTok ads and our ads can be shown to website visitors on TikTok. | Up to 13 months |
| TikTok Pixel | ttcsid, ttcsid_* (first party) | Session measurement for our TikTok ads. | Up to 13 months |
| Meta Pixel | _fbp (first party) | Identify the browser to the pixel so visits can be counted against our Facebook and Instagram ads and our ads can be shown to website visitors on Facebook and Instagram. | 90 days |
| Meta Pixel | _fbc (first party) | Set only when you arrive from a click on a Meta ad, so that visit can be counted against that ad. | 90 days |
| Meta Pixel | fr (third party, set by Meta on facebook.com) | Meta's own cookie, used for measuring our Facebook and Instagram ads and for showing them to website visitors. | 90 days |
TikTok may also use its own cookies on tiktok.com.
None of the three pixels is ever present inside the dashboard, on the sign-in or sign-up pages, inside the chat widget on your store, or in our emails. Your store data and your customers' conversations never go to them. Snap may also process this data under its own privacy policy: values.snap.com/privacy/privacy-policy, and TikTok under its own: tiktok.com/legal/page/global/privacy-policy/en, and Meta under its own: facebook.com/privacy/policy. Data sent to TikTok may be transferred outside your country, including to Singapore and the United States, and data sent to Meta may be transferred to the United States.
How to withdraw your consent:
- Click "Cookie settings" at the bottom of any page and turn "Advertising" off β all three pixels stop from the next page load.
- In the Snapchat app: Settings β Privacy Controls β Ad preferences, or from Snap's page: values.snap.com/privacy/your-information.
- In the TikTok app: Settings and privacy β Ads, to turn off personalised ads.
- In Facebook or Instagram: Accounts Center β Ad preferences.