On the public website (home, pricing, blog, these pages) we use Google Analytics 4, Google Tag Manager and Microsoft Clarity to understand which pages get read, where visitors come from, and which parts of the site confuse them. These tools collect pseudonymous usage data (a random identifier, pages viewed, traffic source, device and browser type, visit duration) — not your name or email, and Google Analytics 4 does not store IP addresses.
They load only after you accept. On your first visit a cookie banner appears; until you click "Accept" no analytics script is downloaded and none of their cookies is set. Your choice is stored in the cookie_consent cookie and you can change it at any time from the "Cookie settings" link at the bottom of every page.
| Tool | Cookies | Purpose | Lifetime |
|---|
| Google Analytics 4 | _ga, _ga_* | Distinguishes visitors and sessions; counts page views and events (opening the assistant, submitting the contact form). | Up to 2 years |
| Google Tag Manager | Sets no cookies of its own | The container that loads the tags above. We may also load advertising conversion tags through it (such as Google Ads or Meta Pixel); any such tag is added to this table before it is activated, and none is active today. | — |
| Microsoft Clarity | _clck, _clsk | Heatmaps and session interaction recordings (clicks, scrolling) to improve pages. Clarity masks text typed into form fields by default. | _clck one year, _clsk one day |
They are never present inside the dashboard or inside the chat widget on your store. Your store data and your customers' conversations never pass through any external analytics tool.
How to opt out or withdraw your consent:
- Click "Cookie settings" at the bottom of any page and choose "Decline" — loading stops from your next visit.
- In your browser settings: block third-party cookies, or block cookies from the google-analytics.com and clarity.ms domains.
- Google's official analytics opt-out add-on: tools.google.com/dlpage/gaoptout.
- Opt out of Microsoft Clarity from their privacy page: clarity.microsoft.com/terms.