Social media ads

Google Ads

Connection, data sharing and numbers per campaign

Google ads: connection, data sharing and each campaign's numbers.

How the Google Ads page works

Everything about Google Ads: the connection, data sharing, spend and results, the campaigns table, Capi's numbers per campaign, and the platform guide folded at the bottom. The page appears in the menu once the platform is connected.

Ads here lead the customer to your store. An order counts for the ad when the same customer orders after a visit carrying the ad's click id, within 30 days; the last ad before the order gets it.

The top of the page

Connect Google Ads

1
Press the connect button
In the connection card press “Connect Google Ads”. The platform's window opens; sign in and approve every permission. You don't type any id or token.
2
Your accounts are found for you
After approval Capi reads your accounts and picks what fits your store. Switch accounts from the card; “Refresh accounts” reads them again if you created a new one.
3
Finish what's missing
Under “What blocks it now” you see what's missing on the platform itself. Google Ads needs: A Google Ads account with a payment method — ads don't run before one is added. On connecting, Capi finds your accounts and creates the conversion action for you.
4
Turn on data sharing
In the card beside it, turn on data sharing so your sales reach the platform and it learns who buys. Follow the result in “Tracking & pixels”.

If the connect button doesn't work

If connecting Google Ads shows as not enabled on Capi yet, that's on our side: contact support to turn it on — nothing is needed from you. Cancelling in the platform's window changes nothing; start again whenever you like.

Tips

Google may spend up to twice the daily budget on one day, never more than budget × 30.4 a month. If the account shows as a Google test account, ads never serve and no spend appears.
“Disconnect” only stops Capi reading numbers and managing campaigns; your campaigns on the platform stay as they are.
Compare this platform with the others under “Reports & performance” on the ads overview before moving budget.

Common mistakes and fixes

ProblemConnected, but launching isn't available.
FixRead “What blocks it now” on the connection card — usually a payment method or an inactive account, each with a fix link.
ProblemOrders don't reach the platform.
FixData sharing is off, or the connection wasn't granted permission to send purchases. Turn sharing on, or reconnect and approve every permission.
ProblemSales campaigns aren't available.
FixThe ad account has no pixel, or it hasn't fired on your store. Traffic campaigns work until the pixel does.

Screenshot from a demo store

Parts of the page

1
Connecting
One button, then your ad accounts are found and chosen on their own.
2
Data sharing
Sending your sales to Google so it learns who buys. Off until you turn it on.
3
Spend and results
Google's spend and your orders from it, per campaign.

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