Social media ads

TikTok

Connection, data sharing and numbers per campaign

TikTok ads: connection, data sharing and each campaign's numbers.

How the TikTok page works

Everything about TikTok: the connection, data sharing, spend and results, the campaigns table, Capi's numbers per campaign, and the platform guide folded at the bottom. The page appears in the menu once the platform is connected.

Ads here lead the customer to your store. An order counts for the ad when the same customer orders after a visit carrying the ad's click id, within 30 days; the last ad before the order gets it.

The top of the page

Connect TikTok

1
Press the connect button
In the connection card press “Connect TikTok”. The platform's window opens; sign in and approve every permission. You don't type any id or token.
2
Your accounts are found for you
After approval Capi reads your accounts and picks what fits your store. Switch accounts from the card; “Refresh accounts” reads them again if you created a new one.
3
Finish what's missing
Under “What blocks it now” you see what's missing on the platform itself. TikTok needs: An active ad account, a TikTok Business account linked to it (TikTok won't run ads without one), and the TikTok pixel for sales campaigns. While connecting, TikTok emails a code to the ad account's address — enter it there.
4
Turn on data sharing
In the card beside it, turn on data sharing so your sales reach the platform and it learns who buys. Follow the result in “Tracking & pixels”.

If the connect button doesn't work

If connecting TikTok shows as not enabled on Capi yet, that's on our side: contact support to turn it on — nothing is needed from you. Cancelling in the platform's window changes nothing; start again whenever you like.

Tips

If the page says to reconnect, press “Reconnect TikTok” once so the new permissions arrive.
“Disconnect” only stops Capi reading numbers and managing campaigns; your campaigns on the platform stay as they are.
Compare this platform with the others under “Reports & performance” on the ads overview before moving budget.

Common mistakes and fixes

ProblemConnected, but launching isn't available.
FixRead “What blocks it now” on the connection card — usually a payment method or an inactive account, each with a fix link.
ProblemOrders don't reach the platform.
FixData sharing is off, or the connection wasn't granted permission to send purchases. Turn sharing on, or reconnect and approve every permission.
ProblemSales campaigns aren't available.
FixThe ad account has no pixel, or it hasn't fired on your store. Traffic campaigns work until the pixel does.

Screenshot from a demo store

Parts of the page

1
Connecting
One button, then your ad accounts are found and chosen on their own.
2
Data sharing
Sending your sales to TikTok so it learns who buys. Off until you turn it on.
3
Spend and results
TikTok's spend and your orders from it, per campaign.

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